This year, PBR teamed up with our long time friends at The Speed Merchant to create a series of custom-built bikes. Consisting of three bikes, the PBR fleet will be showcased at bike shows and rallies across the country including Born-Free 7 and the 75th anniversary of Sturgis. The builds have officially begun and we can’t wait to see how they turn out. When brainstorming concepts with The Speed Merchant’s Brandon Holstein, it was clear that we didn’t want these bikes to be ordinary. We wanted create exciting and innovative bikes that would be appreciated by true enthusiasts. The first bike in the lineup is none other than the infamous “Mako”, a 2003 HD Sportster, built by Brandon Holstein. Some of you may already be familiar with this bike, as it won Brandon the best competition award at Born-Free 5. We loved this bike and were stoked when Brandon offered to add it to our fleet. From the custom gas cap to the sand blasted “American Originals” on the air cleaner cover, this bike was built to perfection. He finished it off in true PBR fashion with a little red, white, and blue paint. For your chance to win this bike and ride it home text LETSRIDE to 839863 Take a look: Untitled1 Untitled2 Untitled3 Untitled4Untitled5 Screen Shot 2015-04-09 at 9.05.12 AM                                                           The second and third bikes are currently being built from the ground up. The first of the two will be a chopper built from a Harley chassis. The second will be built using the frame of a 2015 Indian Scout. Both of these bikes will be unveiled and given away at the 75th annual Sturgis Motorcycle Rally. We hope to see you guys there! Untitled6 Founded by Adrian Lopez, Loser Machine is a creative brand made for the everyday craftsman and mischievous gentleman from the past and present. Wanting to stir up some trouble ourselves, the decision to work with Loser Machine was a no-brainer. Screen Shot 2015-04-09 at 9.39.37 AM Check out the limited edition PBR x Loser Machine apparel dropping this summer. The line consists of a baseball tee, ladies cut off, trucker hat, and a flannel.  Find us at Born-Free 7 and Sturgis, where we will be giving some of this away to a bunch of lucky people. Otherwise, to buy them go to Here’s a sneak peak: Screen Shot 2015-04-09 at 9.43.23 AM Screen Shot 2015-04-09 at 9.43.49 AM