1900's
1910's
1920's
1930's
1940's
1950's
1960's
1970's
1980's

1890

Birth of an Empire

1891

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1897

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1897

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1898

A New Name for the Classic Beer

The beer’s name is officially changed to Pabst Blue Ribbon, and the brewery produces one million barrels. Pabst begins exporting heavily to New York, even opening his own hotels, theatres and restaurants that, oddly enough, do not serve rival Schlitz beer.

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1904

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1905

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1906

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1908

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1908

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1912

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1913

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1913

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1920

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1920

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1927

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1933

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1933

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1934

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1934

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1934

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1934

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1935

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1936

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1937

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1937

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1938

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1938

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1938

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1938

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1939

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1939

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1939

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1939

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1939

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1939

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1939

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1940

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1940

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1940

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1941

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1941

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1941

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1941

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1941

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1941

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1941

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1941

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1942

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1942

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1942

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1942

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1942

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1942

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1942

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1942

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1942

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1942

Pabst on the Radio

Radio becomes a popular advertising medium for Pabst, with several Hollywood celebrities, including Danny Kaye and Eddie Cantor, promoting Pabst Blue Ribbon on their radio programs. Oddly, they’re never seen drinking the beer.

1943

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1943

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1943

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1943

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1943

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1944

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1944

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1944

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1945

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1945

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1945

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1945

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1945

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1947

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1948

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1948

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1948

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1949

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1949

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1949

Pabst on the Boob Tube

Pabst embraces television early on, sponsoring live sporting events like boxing and baseball, and producing commercials featuring two singing blue ribbons. Which aren’t at all creepy.

1950

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1951

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1951

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1952

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1952

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1952

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1953

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1954

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1954

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1957

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1957

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1957

The Fashionable Beer

Pabst engages celebrated fashion photographer Richard Avedon to shoot elegant couples enjoying Pabst Blue Ribbon for a new advertising campaign. The ads appear in high-end magazines like Vogue and the New Yorker with the headline, “Pabst Makes it Perfect.” We still agree.

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1958

1958

1963

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1965

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1969

1970

1970

1979

Blue Ribbon On My Mind

Patrick Swayze shows off his sweet disco moves and fantastic hair in what is arguably one of the best beer commercials ever produced. Arguable if you’re argumentative by nature, that is.

1980